Communicative. Recognisable. Contextual.
Why use the abbreviation as an integral part of the logomark?
Being relatively obscure, the organization/commerce opted to include the acronym (IDI) in their logomark to reduce the amount of new information being presented to the audience for retention and recall purposes.
Using an abbreviation like some of the most well known logos (esp of companies with long names eg, BBC, ABC, CNN, bigbasket, namma yatri)
Why was it important to tie the logomark to the context of the company/org?
Upon conducting research, it was realised that there are numerous full forms for IDI - perhaps add a ss of this here - It was important to tie the logomark to the context of the company/org.
Using an abbreviation like some of the most well known logos (esp of companies with long names eg, BBC, ABC, CNN, bigbasket, namma yatri)
Switching from the old logomark to a new one.
designed a logomark thats instantly associated with the name (of this relatively unknown entity) - hence the departure from the old logomark which is just a symbol and not an abbreviation.
this logo talks about/references a tablet - drugs being a huge part of this company/group- while also being an abbreviation.
Year
2024, 2025
STATUS
launched
ROLE
Lead ui designer, assistant ux designer & researcher
Why use the abbreviation as an integral part of the logomark? Why was it important to tie the logomark to the context of the company?
The company/org is a relatively unknown entity. Hence the decision was made to use the short form (IDI) as part of the logomark because this means its one less thing for the audience to learn and recall. It was important to tie the symbol/logo mark to the context of the company/org/entity.